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Topic: Miscellaneous
Number of pages / Number of words: 2 / 479
Essay's paper body

In fact, in 1995, dealers in the United

Kingdom had been very successful in acquiring new customers (an increase in the customer base of

almost 2 million from the previous year) by offering attractive handset subsidies to their customers


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Our vision at Omnitel is to position the cellular phone in a manner akin to the positioning of the

wristwatch. We want the cellular phone to be personal and indispensable. Like the wristwatch, it will be a

possession that stays close to you from morning to night, and even at night, it won’t be too far away from you...


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