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For example, the board of directors may thing the ePublishing is a new avenue in which shareholder value can be increased through increased sales, while the Authors see ePublishing as a threat to their creativity through what they believe would be easy copy write infringement.
Another example of competing values could include the leadership team versus the CEO...
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The CEO is not a big fan of ePublishing, and sees the problems as inadequate management by the current staff. While the current management has created the problems with the implementation and if they continue to be unsuccessful, they could possibly lose their jobs.
The customer base also seems to be moving toward eBooks while traditional paper publishers are being driven out of business because of increased competition and the cost cutting activities of retailers...
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