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? Create individualized marketing programs for customers based on their projected worth.
? New customers initiative ? objective was to obtain new customers to the brand or property. The goal was to encourage customers to take a second or third trip. The program used predicted customer worth to make more effective investment decisions at the customer level...
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? Create individualized marketing programs for customers based on their projected worth.
? New customers initiative ? objective was to obtain new customers to the brand or property. The goal was to encourage customers to take a second or third trip. The program used predicted customer worth to make more effective investment decisions at the customer level...
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