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Topic: Miscellaneous
Number of pages / Number of words: 4 / 900
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This market is targeted currently with a semester-by-semester price that is cheaper per month than the regular membership. It should be targeted to more with a better website, more classes that would draw that age range in, and more advertising on campus.

Downtown residences are the third market area the gym should market better to...


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Many of these people not only live downtown but may fit into the first target that works downtown as well. This segment wants a gym that is within walking distance of their homes and jobs but also fits their schedule with the hours they are open. They also need to offer high quality equipment because there are a variety of gyms in the area to choose from...


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