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What types of support might the supermarket store manager/ product buyer want from the product’s manufacturer regarding support for the product (e.g., access to the manufacturers’ data promotional support, stocking etc.)?
Store manager should get all the required information to make sale on the product...
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Buyer will get more information from commercials and look for the product demo at super market. Store manager/ Manufacturer will have road show/ demo about the product and create interest to consumers. Store manager will provide the feedback back to Manufacturer for product improvement. Manufacture keep the shelf loaded based on the demand in that store...
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