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This concern has led more companies to advertise their commitment to reducing their climate impacts, and the effect this is having on their products and services.
Principles of Green Marketing
Issues Related to Product Content and Related Claims
11. Include power from emerging renewable resources (wind, solar, biomass, geothermal)...
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Include power from emerging renewable resources (wind, solar, biomass, geothermal).
12. Make a difference. Marketed renewables should be above and beyond any renewables requirements. Ratebased resources should be marketed only under certain circumstances.
13. Avoid distinctions between "existing" and "new"renewables...
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