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Customer loyalty will begin to decrease because language barriers will be problematic.
"Integrative negotiation calls for a progressive win-win strategy?Telling lies, hiding key facts, and engaging in the other potentially unethical tactics erode trust and goodwill, both vital in win-win negotiations," (Kinicki & Kreitner, 2003, p...
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25). Using integrative negotiation, Global would develop a new strategy that includes the union workers on ideas for increasing sales and profits, while cutting costs with minimum layoffs.
Stakeholder Perspectives/Ethical Dilemmas
"Business relationships involve transactions that often lead to choices requiring ethical decisions and, many times, moral courage...
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“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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