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Topic:	Miscellaneous
Number of pages / Number of words:	8 / 2148

Essay's paper body

Frito Lay has not promoted as aggressively as its competitors. Their advertising/sales ratio is 2.7% as compared to the typical ratio of 10%.

Distribution Very organized system called "front-door store delivery system." Distributes its products nationwide. Composed of over 10,000 individuals. The system is particularly suited to the non-chain outlets...

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Composed of over 10,000 individuals. The system is particularly suited to the non-chain outlets. Chain-store accounts require participation by a Region or Division Manager. The sales task and account servicing are more time-consuming and complex. This system would not work for the vegetable dip market...

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General points of the essay

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