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Topic: Miscellaneous
Number of pages / Number of words: 11 / 2920
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Economic Climate In the past, the oversized vehicle was the body-style of choice among American consumers. In the 1970's, oil shortages led to an increase in demand for more fuel-efficient cars, thus the sub-compact car became popularized. After 1979, Japan's efficiency at producing this type of car allowed them to take 30% of the U...


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automobile market away from American manufacturers.

In 1999, total industry sales have risen 8%2. Now, unprecedented competition has pressured firms to reduce costs. This competition is a result of the mass consolidations occurring among worldwide automotive manufacturers. These immense companies are able to offer many styles and options, but so many options come at a cost...


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