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Topic: Miscellaneous
Number of pages / Number of words: 4 / 871
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Commercials are streamed via Microsoft Corp.'s Windows Media Player software." (AdAge.com, Riedman) While a normal focus group usually can poll a few participants at a great cost to the marketer, "DiscoverWhy, on the other hand, can poll 1,000 or more people through the Internet and reach them when it's convenient for them...


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"Respondants are more honest in their responses since there is no one looking over their shoulder, no one who is over-bearing in the group to lead or overpower their opinions, and no one watching from behind a 2-way mirror." (AdCritic.com) The site offers Internet users digital versions of commercials seen on TV, and asks users to rate the commercials in return...


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poll girl Focus Group Study: Indoor Tanning Focus Group Focus magazine HRM Central Focus How The Gallup Poll Works Focus Tech focus Ford Focus The Gallup Poll Focus Groups sleeping poll War on Drugs Should Focus on Traffickers Discuss the Advantages and Disadvantages of Using Focus Groups As a Research Tool Improve Your Media Experience with Windows Media Player 11

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