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The fourth is role modeling. You look up to athletes and celebrities, you look to them as role models to do what they do. To want to be like what they are like, so you get motivated to be like them. And the last characteristic is entertainment value. If they aren't entertaining enough, then why would you watch them for? You wouldn't, there would be no point into watching them or even being a fan...
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If they aren't entertaining enough, then why would you watch them for? You wouldn't, there would be no point into watching them or even being a fan. Those motivational factors reflect unique aspects of the sport consumption experience (McDonald, Milne, Hong, P109). Understanding consumers, is fundamental to the marketing concept...
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