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Topic: Miscellaneous
Number of pages / Number of words: 11 / 2889
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Facing effectiveless of the promotion, EuroDisney changed their promotion to be the traditional French fairy tale and stories characters and on to its Disney magic again

- Family packages and low-season hotel price cut providing to visitors are launched in the park gradually from 1994 to 1995 are some other moves provided as promotions...


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It is because the Disney plan to make EuroDisney to be affordable by everybody, however, the entrance fee of the park is still unchanged, it is still higher than Disney in US.

Investment:

Too high investment:

- Park construction cost is FFr 16 billion and FFr 5.7 billion is the hotel construction cost...


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General points of the essay

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