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"Everyone who goes into a shop and chooses one article over another is casting a vote in the economic ballot box." (Harrison et al., 2005: 25)
However, does this knowledge influence our buying patterns and product choices?
Douglas and Isherwood (1979) believe that "that consumption is not compelled; the consumer's choice is his free choice...
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He can be irrational, superstitious, traditionalist, or experimental: the essence of the economist's concept of the individual consumer is that he exerts a sovereign choice." However, due to busier consumer lifestyles and dual-working families with children, emphasis is increasingly being placed on quick meal solutions...
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