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Topic: Miscellaneous
Number of pages / Number of words: 2 / 553
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The ability of customers to put the firm under pressure and it also the customer's affects the sensitivity to price changes.

buyer concentration to firm concentration ratio

bargaining leverage

buyer volume

buyer switching costs relative to firm switching costs

buyer information availability

ability to backward integrate

availability of existing substitute products

buyer price sensitivity

price of total purchase

RFM Analysis[1]

The bargaining power of suppliers

Also described as market of inputs...


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Suppliers of raw materials, componants, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e.g. charge excessively high prices for unique resources.

supplier switching costs relative to firm switching costs

degree of differentiation of inputs

presence of substitute inputs

supplier concentration to firm concentration ratio

threat of forward integration by suppliers relative to the threat of backward integration by firms

cost of inputs relative to selling price of the product

This 5 forces analysis is just one part of the complete Porter strategic models...


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General points of the essay

A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Acquisition And Keeping Customers In Today’S Volatile Market Elaborate on what is required before a firm can perfectly Price Discriminate How Firm Financial Policy Affects Investment Policy MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: McDonalds cultural sensitivity Price Makers And Price Takers Sensitivity Analysis Sensitivity/Scenario Analysis The Affects of Bank Mergers on Customers & Associates The affects of customer Loyalty Toyota Camry Hybrid price sensitivity analysis Peer Pressure Essay Antimicrobial Drug Sensitivity Testing Foreign Exchange Rate Sensitivity and Stock Price

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