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Problems into opportunities
With the increased competition, it has become necessary for established, mature companies to branch out to pursue new niche markets. This has in turn spurred on changing relationship structures, with a realization by many industry leaders that different types of alliances may be necessary to compete effectively, allowing competition to coexist alongside cooperation...
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This "co-opetition" has become the rule rather than the exception.
The Chrysler group recently announced this year that they would partner with Volkswagen to make minivans. Chrysler Group President and CEO Tom LaSorda said, "This is a win win deal for both Chrysler group and Volkswagen" (T. Lasorda, personal communication, February 6, 2006)...
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