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Topic: Miscellaneous
Number of pages / Number of words: 3 / 767
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The site also included categories including computers, electronics and Asian

antiques. Yet! Ebay hasn't come close to the success that Yahoo Japan has acquired.

Yahoo Japan has 95% of the online-auction market. Last year alone over 1.5 billion

worth of goods were traded. Ebay Japan only has 3% of the Japanese market (Belson,

2001)...


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There are several mistakes eBay made coming to Japan. One of which was the

decision to charge a commission of 1.25% to 5% and required sellers to provide credit

card numbers. This was a problem for the younger Japanese who didn't have credit and

would much rather use cash. Ebay also used a low-key approach that took to marketing

the site instead of spending money on advertisements...


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