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Objective:
Build a firm demand model.
Variables:
For AFD(dependant):
Independents:
Period
Average Demand
Average Price
Average Advertising
Average advertising 1 quarter ago
Average R&D 1 quarter ago
Average advertising 2 quarters ago
Average R&D 2 quarters ago
For NSOM (dependant):
Independents:
Relative Price
Relative Advertising
Normalized Share of Market 1 quarter ago
Relative R&D1 Quarter ago
Relative Advertising 1 Quarter ago
Relative R&D 2 Quarters ago
Relative Advertising 2 Quarters ago
As we will see not all Independent variables are relevant or needed...
Essay fragment
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Objective:
Build a firm demand model.
Variables:
For AFD(dependant):
Independents:
Period
Average Demand
Average Price
Average Advertising
Average advertising 1 quarter ago
Average R&D 1 quarter ago
Average advertising 2 quarters ago
Average R&D 2 quarters ago
For NSOM (dependant):
Independents:
Relative Price
Relative Advertising
Normalized Share of Market 1 quarter ago
Relative R&D1 Quarter ago
Relative Advertising 1 Quarter ago
Relative R&D 2 Quarters ago
Relative Advertising 2 Quarters ago
As we will see not all Independent variables are relevant or needed...
Essay fragment
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