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The onset of a crisis is when a company must appear the strongest and most in control to the public. Dow Corning's strategy was to rely on the scientific evidence and use that information as its only defense in its limited public statements. The company was not very open with the media, which fueled the crisis even more...
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The company was not very open with the media, which fueled the crisis even more. When company statements were made, they were given by a variety of different spokespeople. During this time period, Dow Corning's publics needed `one voice' from the company. The lack of sympathy in the company statements did nothing to improve its image either...
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