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Topic: Miscellaneous
Number of pages / Number of words: 5 / 1130
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Women have also been found to appear more frequently in ads for nondurable products than for durable products.

Secondly, there is some evidence that the type of product being advertised also affects the nature of gender-role portrayals. For example, women are more likely to be portrayed stereotypically in ads for publishing, recreation, clothes, and cosmetics but less likely to be portrayed stereotypically in ads for tobacco, travel, food, and financial services...


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For example, women are more likely to be portrayed stereotypically in ads for publishing, recreation, clothes, and cosmetics but less likely to be portrayed stereotypically in ads for tobacco, travel, food, and financial services.

Usually, products such as automobiles, liquor, financial investments, and insurance are husband-dominant decisions whereas food, appliances, cosmetics, and jewelry are wife-dominant decisions...


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