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By portraying this notion and telling us how to become more attractive the product is given personality, communicating not only information but also image. In the advertisement the models hair appears to be very natural, it is long and loose, to me this signifies freedom and naturalness. Also within the ad the models do not appear to be concerned or affected by global warming thus signifying and reinforcing that diesel clothing is light, comfortable and global warming ready...
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The ad uses bright colours to accentuate the two models and draw attention to their clothes. One of the first things I notice in the ad is the dark high-waist denim jeans because they are in such a colour contrast to the brighter colours shown in this picture. Advertisements use techniques such as a direct gaze from the models to the viewer so that we can relate to them...
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