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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
16 / 4240 |
Essay's paper body
According to the request of the clients and the desired effect, advertising agency used the budgets efficiently. Unfortunatlly, if given a choice, the advertising agencies preferred to invest in the kinds of activity that they did in house, like TV and radio ads, which brought more profit to them than using the budget to create and operate direct marketing activities thru specialized companies...
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This meant that the direct marketing market growth was somehow controlled by the advertising agencies. In spite of this, the growth was estimated at 40-50% per year – the rate being subjected to a high degree of uncertainty because of the “invisibility†character of direct marketing activities...
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General points of the essay
Advertising: agency & client relationships
Budgets In Manufacturing Companies
Manage finance and budgets
Marketing Research PLanning for Decision Making - an example agency brief a the agency's proposal
Master budgets
Searching for the Right Advertising Agency
The Relocation Of Marketing Communications Budgets
Understanding Budgets: Costs Analysis
DeResolto
Effect Of Advertising On Peopl
The Effect Of Advertising On P
Advertising's effect on eating disorders
The Effect Of Advertising On Tobacco And Alcohol Consumption
The Effect of Brand-Name Placement on Television Advertising Effectiveness
What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
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