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This approach focuses on the element of planning as a necessary step following the activation of a communications initiative. (Seitel, 2004)
Another definition for public relations is, "The art and science of building relationships between an organization and its key publics." (Wikipedia, 2006) Some examples are how corporations use marketing public relations to deliver information about the products they manufacture or services they provide to potential customers to support their direct sales efforts...
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Corporations also use public relations to describe themselves as enlightened employers to support human resources recruiting programs. Nonprofit organizations use public relations to support awareness programs fund-raising programs, staff recruiting, and to increase patronage of their services. Public relation is also used by politicians to attract votes and raise money...
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‘All multinationals that conduct strategic planning go through a three-step process: formulation, implementation and control’
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