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and Mccarthy, 2005).” The personal definition that was given was similar to this micro-marketing definition but lacked some of the important points such as anticipating the customer or client needs and directing the flow of goods toward those needs. “Macro-marketing is a social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society, (Perrault Jr...

“Macro-marketing is a social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society, (Perrault Jr. and Mccarthy, 2005).” The macro-marketing definition shows us a different part of marketing that is usually not thought of...

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