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Their prospective customers will have no knowledge of their company, the product, what that product can do for them, and why it is better than the rest. Marketing is more than just selling a product; it knows the needs of their customers and fulfilling their needs.
Disney is known to target children and families...
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However, they are smart enough to market themselves towards potential customers who do not have children. Disney provides adults with kid free environments, fine dining, and outstanding entertainment, but still providing the Disney touch. Coke reinvented themselves by going back to the “Classic†taste so that their devoted customers can reminisce on earlier times...
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