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A personal definition of marketing is advertising of a company, or promoting of a company organization. Marketing defined by another source says marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...
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A personal definition of marketing is advertising of a company, or promoting of a company organization. Marketing defined by another source says marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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