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They stock Brands like:
? Nike
? Addidas
? Kenzo
? Coast
? Topshop
? Faith
? Sonneti
? YSL etc.
The following chart shows the Debenhams product mix, which clearly is dominated by womenswear having 45% of the share.
STORE AND CUSTOMER:
Debenhams is a family store catering to all ages. It primarily targets women aged between 25-55 years...
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It primarily targets women aged between 25-55 years. It places itself in the mass market. Debenhams is most popular with AB group, though it has a considerable amount of lower socio-economic group customers.
Debenhams has a portfolio of over 126 stores, so it is very difficult to make one strong opinion on basis of one or two stores...
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