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Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 3 / 763
Essay's paper body

They stock Brands like:

? Nike

? Addidas

? Kenzo

? Coast

? Topshop

? Faith

? Sonneti

? YSL etc.

The following chart shows the Debenhams product mix, which clearly is dominated by womenswear having 45% of the share.


Debenhams is a family store catering to all ages. It primarily targets women aged between 25-55 years...

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It primarily targets women aged between 25-55 years. It places itself in the mass market. Debenhams is most popular with AB group, though it has a considerable amount of lower socio-economic group customers.

Debenhams has a portfolio of over 126 stores, so it is very difficult to make one strong opinion on basis of one or two stores...

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General points of the essay

Off the Mangrove Coast (OMC) The Mosquito Coast Addidas Consumer Perceptions Of Store Brands Versus National Brands Debenhams H&Amp;M, Zara And Topshop impact of stock split on the stock return Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Topshop Report Oregon Coast: A Destination for Everyone Market Analysis Of Topshop Strategy Management On Debenhams Side-by-Side Look at East Coast and West Coast Swing topshop swot The Swahili Coast

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