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Public relations practitioners must adapt to different circumstances. One of the more difficult areas to change are the methods of crisis communications. Confronting activists is something that organizations must have success in. The two-way model discussed in this article gives a good view on resolving conflicts...

The two-way model discussed in this article gives a good view on resolving conflicts. I believe this model to be an example to follow for practitioners wanting successful crisis communications strategies.

The article "How Supervisors Convey Routine Bad News: Facework at UPS" (1999) by Ruth Wagoner and Vincent R...

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