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What you had with Estee Lauder was the quality of her view, of her demand for an ultra feminine portrayal of the product. Every woman in every ad was the essence of femininity. "The product is on focus not the MTV" like what she always wanted models for her products not to be dehumanized and that the focus always be on the whole woman rather than her facial or body parts...
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She is someone with very strong believes and she can influence people to believe in what she believes in. personally I thinks she is very charismatic.
Chanel will be a very challenging competitor to Estee Lauder; Chanel is also a high end brand just like Estee Lauder. Chanel unlike Estee lauder only which only covers cosmetics and fragrances, their main focus are fashion; clothes and accessories...
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