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Topic: Miscellaneous
Number of pages / Number of words: 12 / 3169
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In order for a company to be seen with a futuristic outlook and on the brink of technological breakthroughs a company would have to be the leader at each level meaning "1. Core competency, 2. Critical components and 3. End products," (Prahalad & Hamel, 1990) only then can it distinguish itself from it competitors as a market leader...


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Core competency, 2. Critical components and 3. End products," (Prahalad & Hamel, 1990) only then can it distinguish itself from it competitors as a market leader.

CASE STUDY: DAIMLERCHRYSLER

Daimler Chrysler is one of the world's leading automotive, transportation and services companies. Its passenger car brands include "Maybach, Mercedes-Benz, Chrysler, Jeep®, Dodge and smart...


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