Buy custom Consumer Behavior Analysis of Magic Tooth Powder
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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
21 / 5674 |
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Black toothpowder holds 69% of the market share, whereas white toothpowder has only 31% (considering sales in metric ton). Market Growth Rate is 7% per annum. There are about 30 companies (See Appendix) in this industry.
Figure 1: Market share of different companies in the industry
As can be seen from the graph, in terms of total volume, Biddut Kalo Neemer Majan holds the highest market share...
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In terms of taka sales, Pepsodent is the market leader, followed by Magic and Colgate.
Most of the companies follow the same price structure. The MRP of different types and sizes of toothpowder are as follows:
100gm White Toothpowder Taka 20
50gm White Toothpowder Taka 12
Biddut Kalo Nimer Majon Taka 6
Other black Tooth Powder (Ash) Taka 5
Table 1: MRP of black & white toothpowder
2...
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