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Starbucks encourages people to be involved in their local communities. Starbucks tries to do things such as pay more than the asking price for coffee beans. That way Starbucks can get the money back into the hands of the people who grow it, often in poor countries.
3. Consumer benefits: Starbucks' primary product that consumers benefit is coffee, as well as a wide variety of other beverages, foods, and CDs...
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Purchase coffee from farmers using traditional cultivation (shade-grown) method, a kind of naturally growing which yields higher quality coffee.
? Organic milk & soy milk ---Starbucks continues to offer certified organic milk as a dairy alternative in their U.S. company-operated stores. They also offer organic soy milk for consumers who prefer a soy alternative
Benefits through the eyes of the customers: Just as important as building a coffee bar culture, Starbucks maintained control over the coffee from start to finish ? from the selection and procurement of the beans to their roasting and blending to the ultimate consumption...
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