Buy custom Consider the role of advertising as part of graphic design in the 20th Century
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This was followed by witty and informative reasons why to choose a Volkswagen.
The company took what seemed to be the small foreign cars weakness to the big ‘gas guzzlers’ of the States and turned it to its strengths with the infamous slogan ‘Think Small’. This could be reffered to as the point when ads got smart...
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This could be reffered to as the point when ads got smart. The DDB team studied the products they were selling and tried to express the bundle of benefits though graphic design and creative advertising.
Bill Bernbach, with his infallable confidence in his own abilities managed to change graphic design from an almost assembly line approach to an intelligent more organic proccess...
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Hybrids and Small Cars Staging a Comeback
Small Business Advertising Campaign
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the reasons why Japan embarked on an aggressive, militaristic foreign policy and assess the extent to which this was successful in the first half of the 20th century.
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Consider the role of advertising as part of graphic design in the 20th Century
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The History of Graphic Design and Its Audiences
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Small cars make a comeback
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