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The definition of compliance-gaining states that it occurs when someone goes along with the group without accepting the group's norms or point of view (Encyclopedia of Communication and Information, 2002). The theory of compliance and compliance-gaining goes much deeper. It states that compliance is an exchange for something else supplied by the compliance seeker...
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The theory of compliance and compliance-gaining goes much deeper. It states that compliance is an exchange for something else supplied by the compliance seeker. Compliance can be an exchange of esteem, approval, money, relief from obligations, and good feelings among many other possibilities. In many ways this can be viewed as an exchange approach...
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