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Have Google's business model & strategy proven to be successful? Should investors be impressed with the company's financial performance since 1999 & its market performance since August 2004? Please conduct a financial analysis to support you position.
Google's business model and strategy have proven to be very successful...
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Investors should be impressed with the company's performance
5. What are the company's key resource strengths and competitive capabilities? What competitive liabilities & resource weaknesses does it have? What Opportunities exist? What threats to its continued success are present?
Strengths:
? Google's rank page technology
? Google's ability to keep costs relatively low
? Ad ware program
? Name recognition
? Relevant search results
? Search appliances
? Index of sites
Weaknesses
? Lack of partnerships
? Lack of depth (Microsoft being able to link to encyclopedia)
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? lack of integration capabilities with established operating systems
Opportunities
? expansion of indexes
? desktop search
? expansion of free services
? expansion of languages and global expansion
Threats
? Microsoft's search engine
? Loss of existing licensees as a customer and its search engine
? Threat of someone developing a better technology
6...
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competition in the bottle water industry
The statement of financial performance is based on data relating to past transactions and events. Hence the statement of financial performance is of no use to an investor’s decision making process.
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