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I. Definition
Communications Audit is a study to analyze the productivity of companies that allocate a large budget and work energy for their marketing communications and image building as well as those companies that are planning an IPO.
II. Measurings covered by the audit
The most important feature of a Communications Audit is that it can measure
qualitative as well as quantitative values...
Essay fragment
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I. Definition
Communications Audit is a study to analyze the productivity of companies that allocate a large budget and work energy for their marketing communications and image building as well as those companies that are planning an IPO.
II. Measurings covered by the audit
The most important feature of a Communications Audit is that it can measure
qualitative as well as quantitative values...
Essay fragment
General points of the essay
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