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This in turn effectively eliminated many of the smaller concentrate competitors.
Acquisition of the bottlers increases the barriers to entry for aspiring concentrate producers. Through the control of distribution, Coca-Cola and Pepsi hindered new concentrate products ability to expand.
The improved knowledge of the combined businesses would provide a framework for expansion into new foreign markets as they could implement the entire value chain...
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Through the control of distribution, Coca-Cola and Pepsi hindered new concentrate products ability to expand.
The improved knowledge of the combined businesses would provide a framework for expansion into new foreign markets as they could implement the entire value chain.
Conclusion
The strategy to acquire major bottling businesses was a master stroke...
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