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Topic: Miscellaneous
Number of pages / Number of words: 4 / 871
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Results should benefit from higher retail pricing in the U.S., but volume growth for carbonated soft drinks may be restrained by the higher pricing. S&P thinks domestic unit sales volume growth should improve, reflecting increased advertising and promotional spending by Coca-Cola. Although the company faces headwinds in the form of price spikes in orange juice and high fructose corn syrup, Mathis remains bullish on long-term prospects...


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S&P thinks domestic unit sales volume growth should improve, reflecting increased advertising and promotional spending by Coca-Cola. Although the company faces headwinds in the form of price spikes in orange juice and high fructose corn syrup, Mathis remains bullish on long-term prospects.

For the longer term, Mathis believes industry volume trends will benefit from increased penetration into nontraditional distribution channels and growing consumer demand for nonalcoholic products (soft drinks, ready-to-drink teas, juices, bottled water, and sports drinks), which should continue to raise nonalcoholic beverage per-capita consumption levels, in S&P's view...


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