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- Strategy includes roll out of initiatives in the digital media like the internet i.e. building and promotion of online communities and also leveraging www.myenjoyzone.com- the interactive destination for Coca-Cola consumers
- Integrated communication plan to include mass media advertising on all leading TV channels, complimented by a range of on the ground initiatives - road shows & contests across all key markets
Advertising Objectives
Advertising is one part of the promotional mix, and therefore advertising objectives will be set in line with overall Promotional and Marketing Objectives, which in turn will relate to the organisations' overall Corporate Objectives...
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- Strategy includes roll out of initiatives in the digital media like the internet i.e. building and promotion of online communities and also leveraging www.myenjoyzone.com- the interactive destination for Coca-Cola consumers
- Integrated communication plan to include mass media advertising on all leading TV channels, complimented by a range of on the ground initiatives - road shows & contests across all key markets
Advertising Objectives
Advertising is one part of the promotional mix, and therefore advertising objectives will be set in line with overall Promotional and Marketing Objectives, which in turn will relate to the organisations' overall Corporate Objectives...
Essay fragment
General points of the essay
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