Buy custom Classic Airlines
Essay's paper info
| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
14 / 3762 |
Essay's paper body
Based upon this and the latest Customer Loyalty Report, Chief Executive Officer, Amanda Miller, has tasked members of the leadership team with improving their frequent flier program with methods that will demonstrate a measurable return on any investment while still meeting the cost reduction goal and without discounting fares...
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In addition, the Board of Directors recently mandated a 15% across-the-board cost reduction over the next 18 months (Anonymous, 2007a).
Issue Identification
There are a number of issues Classic Airlines needs to address and the primary issues the senior leadership team needs to address in turning the Classic Rewards program around are: declining Classic Rewards membership as a result of low customer satisfaction, inefficient use of the Customer Relationship Management system and not having an alliance agreement in place...
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General points of the essay
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