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After reading such an article and then taking a glimpse at this ad a woman might think to herself, “Hey, if I smoke Winston cigarettes than maybe I will attract men as well.†Who knows, some women may even be interested in the man’s “life story.†Although the ad itself is a simple lay out, its significance does not go unnoted...
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This ad, found within the pages of Esquire magazine targets it articles and ads chiefly towards males. Another two-paged ad, the promotion of this cigarette is effective as well. The entire lay out focuses on male cowboys. These cowboys are riding their horses on a landscape which looks as though it is endless, further painting a more rustic and rugged image...
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