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However, the current Worldwide Client Services process diminishes the existing creative strengths of the local offices.
? The presidents of local offices, countries and regional chairmen have always enjoyed the greatest prestige and biggest bonuses, but now the Brand Stewardship initiative is moving power, prestige and control away from their hands into the hands of those managing large multi-national accounts...
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Ms. Beers is a tremendously inspirational leader ? however, her inspirational leadership tends to be effective only in person. For employees who have not met her or listened to her in person, they would be more inclined towards rejecting the Brand Stewardship initiative as an initiative imposed by an outsider...
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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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