Buy custom Celebrity endorsement are a waste of money
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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
13 / 3375 |
Essay's paper body
McCracken's (1989) definition of a celebrity endorser is, "any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement is useful, because when celebrities are depicted in marketing communications, they bring their own culturally related meanings, thereto, irrespective of the required promotional role...
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But over the years, there have been many a reason why celebrities are endorsing a product or even a brand.
History
The use of testimonials by advertisers dates back to the 19th century when medicines were patented. Firms have been juxtaposing their brands and themselves with celebrity endorsers (e...
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General points of the essay
Celebrity Infatuation
CELEBRITY ENDORSED ADVERTISING
Celebrity Endorsement Marketing Campaigns
Celebrity Endorsement
Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility
Celebrity endorsements
The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign
Celebrity
Dumbed Down by Celebrity Infatuation
biography on fictional celebrity
celebrity worship
Celebrity endorsement are a waste of money
Bad celebrity influences
Celebrity Phenomenon
Celebrity Politicians
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