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Actualmente, con un valor neto aproximado de 398 millones de dolares el es el mejor ejemplo de atleta y a la vez hombre de negocios. Desde el principio, Jordan y su representante buscaron el patrocinio de las companias que el respaldaba. El primer gran negocio de Jordan, con Nike en 1984, condiciono su compensacion a la venta de las zapatillas que llevaban su nombre...
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Ahora hay una entera seccion Jordan en Nike, de la que el recibe un porcentaje sobre las ventas. De acuerdo con la revista Fortune, Jordan produjo un minimo de 10 billones de dolares en su carrera. La personificacion de la marca es muy diferente del auspicio de celebridad o del respaldo – Michael Jordan era un ejemplo expansivo de Nike en sesenta minutos, no un cabezal que habla en sesenta segundos...
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