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By the time Smirnov died in 1898, his company employed over 1,500 people, produced over 4,000,000 cases of wines, spirits and liqueurs and was generating the equivalent of $20 million a year in revenues, making the Smirnov family one of the richest in Russia.
Disaster struck with the Russian Revolution which saw the confiscation by the Bolsheviks of all private industries in Moscow including the Smirnov distillery...
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One of Piotr's sons, Vladimir, was determined to carry on the family business and fled Russia for Paris where he was cut off from his roots and fortune. Adopting the French version of his family name - 'Smirnoff', Vladimir then began his struggle to make a success of the business in Europe.
Smirnoff vodka was brought to America after a meeting between Vladimir and Rudolph Kunett, a representative from the Helena Rubenstein cosmetics company who was on business in Paris...
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Case Study: Smirnoff Vodka
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