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Topic: Miscellaneous
Number of pages / Number of words: 4 / 894
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The comprehension understanding the message. Yielding accepting and being persuaded by the message, and retention something the receiver takes with him so he can remember the message. Followed by the Consequent Communication Effect that changes the attitude, belief and the behavior of the receiver. The research concluded that the receivers must retain the information in order to be persuaded...


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The research concluded that the receivers must retain the information in order to be persuaded. And when persuasion occurs, they will fell rewarded by getting persuaded by that message.

In this scene we can use Yale's model of attitude change. The source is William Wallace and the receiver is the princess...


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