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These product attributes give the consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these pricey items...
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There are six main tracks: - ingredients mix, Co-promotion, selling interaction, Celebrity advertising, Co-branding, and Distributions interaction.
Luxury watches are usually positioned on four dimensions irrespective of gender, make etc. Classic is positioned as those watches whose design is solely based on vintage watch design ...
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Brand Positioning: Luxury Watches
luxury brand
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