Buy custom Beauty in a Bag: Considering a Printed Advertisement
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Miscellaneous
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| Number of pages / Number of words: |
10 / 2608 |
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It is a subtle effect, again lending importance to the advertisement as a whole by deliberately making it appears as though the brand name is not as important as the message of the words around them. The Dove brand uses a dove logo which appears in very subtle shades in the blue banner across the top of the page...
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This is nearly a subliminal effect; a second announcing of the brand without drawing attention to its presence. Compared to the bag (and not including the rather utilitarian-looking coupons below), the next largest visual space is given to words. The words lend an interesting complexity. Nine words are given a simple font, sized large and spaced to give weight to their message...
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