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Topic: Miscellaneous
Number of pages / Number of words: 4 / 874
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For example, recency/frequency/value of past sales is one way of segmenting a data list that can be applied to both B2B and B2C data.

However, beyond this the B2C data can be cut in a myriad of ways to provide the marketing manager with an almost infinite number of ways to ?slice the cake' and find common attributes, behaviours and values between markets to build better quality direct marketing campaigns...


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In doing this, it gives a business the upper hand in the market. Businesses have to do whatever it takes to gain the upper hand.

"Some companies serve both the B2B and the B2C side of the coin. For example large office supply outlets have online service for both the consumer as well as the corporate buyer...


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General points of the essay

Assessing the benefits of replicated empirical data in a marketing context. data homework Secondary data & marketing research insight: "The case of Innocent Drinks". Hbl Data Data Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases. The statement of financial performance is based on data relating to past transactions and events. Hence the statement of financial performance is of no use to an investor’s decision making process. L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data Accuracy of Data, Data Ouytput Data Architectures Data Communications Data Compression Data Environments Data Imput Data Warehousing

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