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Overall, Avon wants to create a positive and enthusiastic attitude towards their products.
As a whole, Avon's target market is women aged 25-50 years with average to below average incomes. These women are located all around the country (U.S.) as well as in other countries, so that Avon targets both urban and rural areas...
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These women are located all around the country (U.S.) as well as in other countries, so that Avon targets both urban and rural areas. Since these women give importance to taking care of their bodies and pampering themselves, they would want to achieve so at a price that is relative to their income. The consumers should be able to say that the price they pay for the product is well worth its value so that the Avon can maintain their loyalty towards them as well as possibly increase their range of customers through the positive feedbacks that their existing customers share to their family, friends and co-workers...
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