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Research design
This step is the most encompassing of all steps in marketing research, requiring the greatest amount of thought, time and expertise from internal/external market research experts. Since the intelligence eventually gained from the research is so closely related to the selected research design, this is the single most important step in marketing research, and the step most vulnerable to research errors...
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Since the intelligence eventually gained from the research is so closely related to the selected research design, this is the single most important step in marketing research, and the step most vulnerable to research errors. Research design includes incorporating knowledge from secondary information analysis, qualitative research, methodology selection, question measurement & scale selection, questionnaire design, sample design & size and determining data analysis to be used...
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